Asa formed Ron Arad Architects Ltd., a daughter company of long-established Ron Arad Associates, with Ron Arad, Caroline Thorman and Geoff Crowther in May 2008. The budding practice has recently completed its first two new-built projects (the Mediacite retail centre in Liege, and the Design Museum Holon in Israel) and is currently engaged in cultural, commercial and residential projects in the UK, France, Italy, Israel, Morocco and South Korea.
The practice is known for its unconventional and edgy design and material research and applications, and has recently shown works at the 'No Discipline' exhibitions at the Pompidou Centre in Paris (Autumn 2008) and the Museum of Modern Art in NY (Summer 2009), and at the 'Restless' exhibition in the Barbican Centre in London. Further exhibitions are schedules for the Stedelijk in Amsterdam (2011), and the DMH in Israel (2012).
